Reimagine the VIP Trading Room with Blueberry Markets

Elevate client acquisition and retention with smart strategies.

Blueberry Markets was founded in 2016 by Dean Hyde, who wanted to launch a new Retail Forex brand known for its low spreads and high level of client service. 50,000 traders later, we’re now an Australian finalist for Best Online Customer Service with Finder.

Blueberry Markets elevated its marketing strategy by integrating the VIP Trading Room. This strategic move included both ongoing and seasonal email campaigns, aiming to boost user sign-ups and engagement in the VIP Trading Room. In just four months, Blueberry Markets achieved remarkable results, welcoming close to 1000 traders to their platform. The platform is also seeing a steady daily increase in active users.

COMPANY WEBSITE
# OF MEMBERS
HEADQUARTERS
# OF CLIENTS
FINANCIAL REGULATOR

1000+

New Clients

$130,000

Return in 30 Days

1,000+ New Members

In 5 months from Launch

Here’s how Blueberry Markets did it

VIP Trading Room

A TRADING ROOM FOR VALUED CLIENTS

Blueberry Markets has fully integrated its VIP Trading Room into the Client Portal, creating a unified and streamlined experience for its valued clients. This integration is a key component of their marketing strategy, particularly targeting “value clients” with substantial deposit amounts.

Automatic Role Assignments, based on deposit levels, assist in onboarding hundreds of clients. As clients make deposits, they are automatically assigned roles that unlock access to specific perks within the VIP Trading Room, encouraging higher deposits.

Here is Blueberry Market’s Senior Market Analyst, Jon Kibbler, giving an Introduction to Blueberry Markets’ VIP Trading Room!

Exclusive Access

EXCLUSIVE ACCESS TO CHIEF TRADERS

Blueberry Markets utilizes its Trading Room to offer exclusive access to its Chief Traders, elevating the trading experience for its community members. The Chief Traders serve as prominent selling points, prominently featured in Blueberry Markets’ marketing materials.

Within the Trading Room, Rockqet facilitates this exclusive access through specific gated-access channels, such as #Jon’s Updates and #Warren’s Insights. These dedicated channels provide a direct line of communication between community members and the Chief Traders, but only if clients have made the necessary deposit amounts.

Trading Competitions

HOST COMMUNITY COMPETITIONS

Blueberry Markets showcases a creative approach to community engagement through its innovative gamification strategies within the Rockqet Trading Room. They run trading competitions, such as the “Christmas Advent Calendar,” where clients have the opportunity to win prizes by completing the daily “task of the day.”

One standout element is the dedicated channel, #Yourwins, designed to encourage winners to share their accomplishments. This serves as real-time proof of the legitimacy and excitement surrounding the competitions. Blueberry Markets demonstrates the potential of engagement within the Rockqet Trading Room, showcasing an incredibly creative way to utilize Rockqet’s community-building capabilities.

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“I cannot praise the Rockqet Team any higher”

Within 1 month of going live, we were able to acquire just under 1,000 Clients into our VIP Trading Room community. Additionally, we were able to go live with a brand new Mobile App within 2 weeks with the support of [The Rockqet Team]. Personally, what separated Rockqet with other partners was that when problems arose, they didn’t send us articles to read or draw a line of ownership, they immediately went ahead and actually RESOLVED the issue, then provided the team with a walkthrough on how to resolve the same issue ourselves in the future. I cannot praise [The Rockqet Team] any higher and look forward to continuing to work with them in 2024.

Richard Lee, Head of Owned & Earned

Want your own VIP Trading Room?

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